Laura Anguiano Nájera

Laura Anguiano Nájera has extensive experience in the field of communications and marketing. Laura has worked for various companies in different roles, showcasing their expertise in digital media, content creation, and project management.

Starting in 2013, Laura worked as a Senior Content Manager for ReTuit, where they were responsible for managing and creating engaging content. Laura then transitioned to a role as a Communications Consultant for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, where they focused on environmental education projects.

In 2015, Laura joined Gelattina as a Social Media Manager, handling important accounts for Pepsico's food brands. Laura effectively communicated campaign messages through digital platforms.

Moving forward, Laura worked at BESO by LLYC, starting as a Coordinator of Content and eventually progressing to the position of Head of DCC. In this role, they oversaw the development and execution of traditional and digital media campaigns for clients, ensuring the achievement of key performance indicators. Laura also managed interdisciplinary teams and prioritized client satisfaction, demonstrating their strong leadership and service-oriented approach.

Throughout their career, Laura has consistently stayed updated with the latest trends and innovations in the industry, emphasizing a continuous drive for improvement.

Overall, Laura Anguiano Nájera brings a wealth of expertise and a track record of success in communications, marketing, and project management.

Laura Anguiano Nájera attended the Universidad Nacional Autónoma de México from 2008 to 2012, where they earned a bachelor's degree in Communication Sciences with a specialization in Advertising. In 2019, they participated in several short-term courses at IAB, including Digital Day de Mobile Marketing Basics, Digital Trend de Crisis de Marca en Digital, and Digital Day - Construcción de Marca, which focused on marketing and crisis management. In the same year, they also completed a leadership development program at ICAMI Centro de aprendizaje en Ciudad de México. In 2018, Laura obtained a certification in strategic thinking from the Escuela Mexicana de Creatividad, specializing in planning and strategy.

Looking ahead, Laura is currently pursuing a Master's degree in Digital Marketing at Universidad Latinoamericana, S.C., starting in 2021 and expected to be completed in 2023. In addition to their formal education, Laura has also obtained additional certifications, including a Course in Agile Team Management from Platzi in May 2023 and a Professional Fundamentals Certification in Digital Marketing from IAB México in November 2022.