Amanda Renneke

Amanda Renneke is an experienced marketing professional specializing in media strategy and planning. Currently serving as Associate Director of Media Strategy & Planning at Best Buy Health since December 2023, Amanda leads media initiatives for the Lively brand. Prior to this role, Amanda held the position of Sr. Manager of Media Strategy at Best Buy, focusing on brand and category marketing from February 2021 to December 2023. Amanda's career includes significant roles at Essence as Associate Media Director, GroupM as Media Supervisor, and Martin Williams as Media Supervisor, where various accounts were managed. Earlier experience includes positions at The NPD Group, Haworth Marketing + Media, and internships at Arrowhead Publishers and ShopNBC. Amanda holds a Bachelor of Science in Business with a focus in Marketing from the University of Minnesota Carlson School of Management.