Carrie Craig

Carrie Craig is a seasoned marketing professional currently serving as Sr. Director of Personalization and CRM Strategy at Best Buy since October 2023. Previously, Carrie held various leadership roles at Best Buy between 2016 and 2023, including Director of Personalization Strategy for Best Buy Ads, where strategic insights and reporting were emphasized. Prior experience includes positions at Honeywell as Marketing Manager, managing customer engagement initiatives, and Target, focusing on brand/category marketing. Earlier career stages involved strategic roles at Carmichael Lynch and MediaVest, developing marketing strategies for notable clients and leading significant media plans. Carrie holds a BS in Communications from Northwestern University and has further education in Communication Studies from the same institution.