Ricardo Rivera

Ricardo Rivera is an accomplished marketing executive with extensive experience in brand strategy and performance management, currently serving as Director of Brand Strategy and Director of Performance Management at Best Buy since January 2018. Prior to this role, Ricardo was the Head of Marketing at Volaris from December 2012 to January 2018, where strategic initiatives led to significant revenue growth and market expansion. Earlier career experience includes various leadership positions at Procter & Gamble, focusing on male grooming and brand management, contributing notably to the company's profitability in Mexico. Ricardo holds a Master's degree in Production Direction from Universidad Panamericana and a Graduate degree in Industrial Engineering from the same institution, supplemented by an exchange program at the University of Regina.