Susana la Luz-Hawkins

Susana La Luz-Hawkins is a highly experienced professional in experience design research and strategy, currently serving as Senior Director of Experience Design Research & Strategy at Best Buy since August 2022. In addition to this role, Susana is an Advisory Board Member for the Customer Experience & Innovation Board. Previous positions include Research Department Director for Design & Customer Experience at Chase, and Lecturer in Design Research at The Ohio State University, where Susana taught research fundamentals. Earlier career highlights include directing design research at Lextant and serving as a Design Strategist at Altitude. Susana holds an MFA in Design Thinking & Design Leadership from Indiana University Indianapolis and a BFA in Photography from Indiana University Bloomington.