Best Choice Products
Kristy J. is a seasoned professional in product development and category management, currently serving as the Senior Manager of Product Development at Best Choice Products since July 2019. With a focus on the Toys & Games eCommerce catalog, Kristy drives the new product development roadmap, conducts market assessments to enhance product features, and determines pricing strategies to ensure profitable returns. Previous experience includes roles as Senior Category Manager at MerchSource, Product Manager at Avery Products Corporation, and various positions that emphasized product launch and marketing strategies at MEGA Brands, Solaris Paper, Inc., and Crown Crafts Infant Products, Inc. Kristy holds a Bachelor of Arts in Marketing and Fashion Design from California State University, Long Beach.
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