Nikki Phillips

Nikki Phillips serves as the Director of Retail Development at McMahon's Best-One Tire since September 2013, overseeing business growth through marketing strategies for retail, commercial, and fleet locations. Key responsibilities include digital marketing, SEO/SEM, advertising management, and community engagement initiatives. In tandem, Nikki assists with marketing initiatives for 250 Best-One locations nationwide. Prior experience includes Promotions Director roles at Federated Media and Cumulus Broadcasting, managing promotions and events for multiple radio stations, as well as an internship with the Myrtle Beach Pelicans. Nikki Phillips holds a BA in Business Marketing from Coastal Carolina University, earned in 2007.