Laëtitia Thiel

Laëtitia THIEL is a seasoned professional in marketing and digital strategy, currently serving as DGA Communication, Digital & Expérience Client at Best Western France since May 2023. As the founder of ret@il exCHANGE since April 2019, Laëtitia leads initiatives in the retail sector. Previously, Laëtitia held various leadership roles at Camaieu from September 2014 to November 2022, including Directrice Marketing Opérationnel and Directrice Relation et Marketing Clients, focusing on customer strategy, marketing operations, digital and e-commerce strategies, and innovation. Laëtitia began the career in the e-commerce domain at Pimkie, where roles ranged from Gestionnaire d'activité E-Commerce to Acheteur Junior. An alumnus of SKEMA Business School with a degree in international commerce, Laëtitia also holds a Baccalauréat from Lycée Albert Châtelet in Douai.