Wendy Ferrill

Wendy Ferrill is Vice President of Worldwide Sales for Best Western® Hotels & Resorts. A leader committed to continually advancing the global sales organization, Ferrill fosters an innovative and collaborative approach, which has resulted in increased sales, profitability and customer satisfaction.

As a 25-plus-year industry veteran, Ferrill has a wide range of experience - from meeting, event and incentive travel management to development of luxury boutique hotels and large brand portfolios that include select service, extended stay, upscale and destination resorts. Additionally, her leadership has been instrumental in turning distressed hotels into profitable assets, and bringing significant improvement to partnerships and revenue growth in the B2B markets.

In 2012, Ferrill was named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by Hospitality Sales and Marketing Association International.