Christine Schmalzried

Christine Schmalzried is a Senior International Partnerships Manager at BestSecret Group with extensive experience in managing and developing the VIP Club Loyalty Program across Europe. Responsibilities include achieving sales targets, enhancing customer satisfaction, and cultivating partner relationships while creating and monitoring KPIs. With a successful track record of launching loyalty programs in multiple countries, Christine also has a strong background in project management, having played a crucial role in redesigning the VIP Club and optimizing customer registration processes. Academically, Christine holds a Master's degree in Intercultural Communication and Moderation from Hochschule für Angewandte Sprachen des SDI München and a Bachelor of Arts in Romance languages, literatures, and linguistics from the University of Tübingen.