JD

Joanne Depetro-Mule

Vice President, Integrated Marketing at BET

Joanne DePetro-Mule has extensive work experience in the field of integrated marketing and advertising. Joanne began their career at NCA, where they worked as a Sales Assistant, developing micro-marketing strategies and assisting in presentations to clients and advertising agencies. Joanne then moved on to Lifetime Television, where they became a Marketing Manager, responsible for strategic promotions, exhibits, events, and marketing materials. After that, they joined Top Shelf Tickets as an Event Planner, organizing and managing various events and coordinating all aspects, such as budgeting, negotiations, and décor. Later on, they worked at Martha Stewart Living Omnimedia as a Director of Strategic Account Management, overseeing the execution of integrated multimedia programs for key clients. Currently, they are working at BET Networks as a Senior Director of Brand Solutions/Integrated Marketing, where they collaborate with ad sales to develop cross-platform marketing sponsorships and customized marketing promotions associated with top-rated programming. Throughout their career, Joanne DePetro-Mule has consistently shown their skills and expertise in marketing and client management.

Joanne DePetro-Mule earned a BBA in Marketing Advertising from Baruch College between 1987 and 1991.

Links

Timeline

  • Vice President, Integrated Marketing

    October, 2022 - present

  • Senior Director, Brand Solutions/integrated Marketing

    November, 2012