Edward Matthews

Edward Matthews has extensive experience in marketing, primarily within the gaming industry at bet365, where roles have included Joint Head of Partner Marketing Services, Marketing Services Manager, Marketing Manager, and Affiliate Marketing Manager from October 2012 to the present. In these positions, Edward has managed key acquisition affiliate accounts, developed marketing plans aligned with key events, and focused on player conversion rates to maximize revenue. Prior to bet365, Edward worked as a Maintenance Support Officer at Oak Letts and held roles at Volvo Construction Equipment as Merchandise Manager and Marketing Intern. Edward holds a BA (HONS) in Business Management & Marketing from Nottingham Trent University and an International Baccalaureate from Collège Du Leman.