Annica Lundblad

CEO Betalo at Betalo

Annica Lundblad has a diverse and extensive work experience spanning over several decades. Annica is currently the CEO of Betalo, a leading payment provider in Sweden, where they are responsible for launching a B2B platform and expanding into new markets. Prior to Betalo, they held various roles in different organizations.

Annica Lundblad served as a Board Member for Ride Against Cancer, demonstrating their involvement in charitable and community initiatives. Annica also founded and served as a Partner at Lundblad Analys & Rådgivning, showcasing their entrepreneurial skills.

Furthermore, they held the position of VD (CEO) at Ymer Försäkringsförmedling & Investering Partners AB, a company focused on providing advisory services in savings and insurance.

In addition, Annica Lundblad held a Board Member position at Nord Fondkommission AB, a partner-owned securities company offering investment and savings solutions. Annica was also a CEO at zeb consulting, an internationally renowned consulting company specializing in financial services.

Before their ventures into consultancy and executive roles, Annica Lundblad had a longstanding career at PwC. Annica worked as a Partner, leading the Financial Services Advisory division and the Consulting division. Annica also held the position of Director and Partner, heading the Financial Risk Management Consulting department.

Their early professional years were spent at Handelsbanken, where they held various positions over the course of several years. These roles included Head of Fixed Income Research, Analyst in Fixed Income Research, and Client Executive for institutional clients in the money and bond markets.

Overall, Annica Lundblad's work experience highlights their leadership roles, entrepreneurial ventures, and expertise in financial services.

Annica Lundblad completed their Master of Science degree in Economics and Statistics from 1984 to 1988. Their field of study during this period was focused on Macroeconomics, Money, and Bond market.

Location

Stockholm, Sweden

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Betalo

Betalo offers everyday payment services in an easy to use mobile app. Through user-friendly banking service they aim to simplify as well as empower their users’ everyday financial lives.Betalo started with the idea that modern technology, lower overhead costs, and fair values could enable cheaper, simpler, and more transparent everyday paymentservices for you as a customer. Their team has deep technical and financial expertise, and they pour their hearts into making Betalo secure and simple to use.They believe that great technology and design will enable a better everyday banking experience for all. An experience where banking services are both smart and simple to use, but mostly accessible to more people and at a fair cost. They believe that a world where financial services can break down borders also will make it easier for people to connect.


Headquarters

Stockholm, Sweden

Employees

11-50

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