Giovanna Bariani

Giovanna Bariani is an experienced Strategy Manager currently working at BETC HAVAS with a focus on Santander. Previously, Giovanna held similar roles at Suno United Creators and REF+, where expertise included developing acquisition and customer retention strategies and managing full-funnel campaigns for notable clients such as Porto Seguro, Danone Nutricia, and Barilla. Giovanna's career began at McCann Health São Paulo as a Junior Strategist, where innovative digital solutions were implemented during the pandemic. Early professional experience includes a role as a Digital Marketing Intern at SmartBrain Financial Systems, complemented by a Bachelor's degree in Social Communication with a focus on Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing, as well as training at various prestigious institutions including Cannes Lions School and the Roger Hatchuel Academy.