Paula Granette

Paula Granette is an experienced professional in strategic communication and media planning, currently serving as Strategy Director for Comms Media Planning at BETC Havas since May 2023. Paula has held various key roles, including Performance Strategy Director for Santander and related entities, and is involved in academia as a Design Thinking professor at Universidade de São Paulo and Head of Digital Marketing, Innovation, and Soft Skills post-graduate programs at Escola Conquer. Previous experience includes strategic planning positions at Suno United Creators, Mirum Agency, and DDB, along with a solid foundation in marketing and media planning built over 13 years at Dote Publicidade. Paula Granette holds multiple degrees and certifications in leadership, instructional design, and marketing, and is pursuing an MBA in Business Intelligence & Analytics.