Adrien Fortabat

Head Of Strategic Planning - BETC Corporate at BETC

Adrien Fortabat has a diverse work experience spanning various industries and roles. Adrien held the position of Head of Strategic Planning at BETC Corporate from November 2018. Adrien'sresponsibilities included communications and brand strategy, advertising, CSR, employer brand, purpose, brand architecture, consulting, and workshops. Adrien also worked as a Brand Strategy Director at Interbrand from July 2016 to October 2018, where they focused on brand strategy, naming, brand architecture, visual identity and experience, activation, innovation, Brand Valuation, and Brand Audit. Additionally, they served as a Senior Strategic Planner at FCB Global from January 2012 to June 2016. In this role, Adrien worked on various projects for brands such as NIVEA, Eucerin, and Oreo Europe, among others. Adrien also gained experience as a Strategy & Management Consultant at Capgemini Consulting, where they worked on due diligence and projects for M6, TF1, and Lagardère. Adrien's earlier experience includes roles as a Freelance Consultant at GroupM, and they worked on marketing strategies for CINEMOI and created a short TV program. Adrien also worked as an Mergers & Acquisitions Analyst at Wagram Corporate Finance, where they were involved in capital raising and sell-side advisory. Adrien started their career as a Mergers & Acquisitions Analyst Intern at HSBC and completed a Strategy Analyst Internship at TF1.

From 2000 to 2005, Adrien Fortabat attended ESSEC Business School. During this time, they pursued a degree in Stratégie, marketing, and finance. The degree they obtained was Essec (grande école).

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Timeline

  • Head Of Strategic Planning - BETC Corporate

    November, 2018 - present