Florence Bellisson

Florence Bellisson is the Chief Creative Officer at Maison BETC Paris, where they specialize in artistic direction for premium and luxury brands. With over 20 years of experience in brand repositioning and 360° communication, Florence has held key roles at various agencies, including co-founding VCCP and Publicis Luxe. Their previous positions also include Creative Communication Director at Hermès and Executive Creative Director at Publicis 133. Florence graduated as valedictorian in Graphic Design and Art Direction from Penninghen and participated in an Erasmus program at Göteborgs universitet.