Yue Gu

Yue Gu has a diverse range of work experience. In 2020, they served as a Strategic Planning Intern at BBDO Worldwide, where they assisted in brand campaigns and pitches, provided market research and competitor analysis, and contributed creative ideas. In 2021, Yue Gu worked as an Integrated Marketing Intern at Meituan and gained experience in integrated marketing. During 2022, they interned as a Marketing NPD Intern at The Kraft Heinz Company, focusing on marketing new product development. Currently, Yue Gu holds the position of Assistant Strategic Planner at BETC, starting in 2023.

Yue Gu began their education at Xiamen University in 2018 and completed their bachelor's degree in Advertising in 2022. Following this, they pursued a Master of Science (MS) degree in Marketing at HEC Paris from 2022 to 2023.