Melanie Whyte

Melanie Whyte is an experienced editor and content strategist currently leading the Lifestyle & Culture section at Betches Media, where responsibilities include delivering culture-driven content and managing editorial planning. Previous roles include Staff Writer at POPSUGAR and Project Manager at Brightside Projects, where Melanie focused on writing marketing copy and managing client projects. At Centric Brands, Melanie specialized in content strategy, achieving high engagement rates through editorial coverage and managing workflows between design teams and contributors. As Lead Content Strategist at Mark Brand Boutique, Melanie developed brand identities and optimized content for clients. Educational background includes a Bachelor’s Degree in Journalism and Mass Communication from the Walter Cronkite School at Arizona State University.