Etienne Lamande

Etienne Lamande is an experienced professional in user acquisition and marketing within the gaming industry, currently serving as Head of User Acquisition at Betclic Group since January 2018. Prior to this role, Etienne held key positions at TinyCo, overseeing user acquisition strategies for popular mobile games, and at Tango Me, managing paid user acquisition for all published games. A substantial tenure at Glu Mobile involved multiple senior roles, including Sr. Product Marketing Manager and Head of Marketing Operations, where responsibilities encompassed market analysis, product positioning, and management of international marketing strategies. Earlier experience includes marketing roles at I-play and In-Fusio, where Etienne contributed to marketing asset management and execution of promotional campaigns.