Louiza Ladjici

Louiza Ladjici is an experienced media professional currently serving as Media Manager at Betclic Group, specializing in strategy, planning, buying, brand advertising, and performance reporting. Responsibilities include managing full-funnel media strategies, optimizing paid media across various platforms, overseeing national Out-of-Home campaigns, and conducting A/B testing for campaign enhancements. Previously, Louiza held the position of Head of Advertising, Media, and Partnerships at Groupe Renault, where strategic oversight of advertising for flagship models, budget management, and influencer marketing were key duties. Louiza's career also features roles in digital marketing, brand management, and commercial analysis, complemented by postgraduate education in project management and marketing from SKEMA Business School and North Carolina State University.