Thivahar Sunthararajah

Thivahar Sunthararajah is a User Acquisition Specialist at Betclic Group since September 2022, focusing on the launch, monitoring, and optimization of acquisition campaigns across various channels, including Social Ads and Programmatic. Thivahar has experience managing conversion campaigns for multiple markets and has played a key role in entering new markets and launching products. Prior experience includes working as an Account Manager for Paid Social Media at Keyade, where Thivahar defined branding, consideration, and performance strategies for a portfolio of advertisers. Thivahar also served as a Project Manager for Paid Acquisition at Radio France, managing digital content acquisition and campaign optimization across multiple platforms. Early career includes a marketing assistant role at Groupe L'Express and a team member position at McDonald's. Thivahar holds a Master’s degree in Marketing from PPA Business School and a Bachelor’s degree in Administration Economique et Sociale from UVSQ Université de Versailles Saint-Quentin-en-Yvelines.