Fijke Kaup-Mandemakers

Fijke Kaup-Mandemakers is a seasoned marketing professional currently serving as the Marketing and Communications Director for Benelux and Emerging Markets at Bethesda Softworks since January 2016. With a progressive career at Bethesda, previous roles include Senior Marketing Manager and Brand Manager, focusing on diverse brand communications in the Benelux and Emerging Markets. Prior experience includes brand management at Ubisoft, where marketing plans were developed for the Dutch market, and operational roles at Panasonic and Namco Bandai Partners. Fijke began the professional journey with internships in marketing and event management, supported by a Bachelor's degree in Commerce from Fontys University of Applied Sciences. Current projects include renowned titles such as The Elder Scrolls Online and DOOM.