Zeynep Balyali

Zeynep Balyali is an experienced marketing professional with a strong background in product and brand marketing across various industries. Currently serving as a Senior Product Marketing Manager at Wooga and Lingoda GmbH, Zeynep has developed and executed successful marketing strategies. Previous roles include significant positions such as Senior Marketing Manager & Partnerships at Circ, where Zeynep led the go-to-market strategy for e-scooters, and Head of Consumer Marketing for Clinique & Origins at The Estée Lauder Companies, overseeing several Middle Eastern markets. Zeynep's extensive experience encompasses brand re-launches, market expansions, and consumer insights, supported by advanced education in Integrated Marketing Communications from Middlesex University and specialized training from Cannes Lions School.