Betika
Eric Mwiti is an experienced marketing professional with a robust background in brand management and digital marketing. Currently, Eric serves as the Head of Brand at Betika, where responsibilities have included roles such as Senior Brand Manager, Brand Manager, and Social Media Manager since September 2018. Prior to joining Betika, Eric was the Digital Marketing Manager at Eyedeas Digital from 2017 to January 2020 and held the position of Social Media Specialist at Safaricom PLC from December 2010 to September 2018. Eric holds a Bachelor of Commerce degree in Marketing from KCA University and has further education from the Kenya Institute of Management, where studies were completed from 2005 to 2007.
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Betika
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Betika is Kenya's leading sports betting platform. We are a PanAfrican company with operations in Kenya, DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania and Zambia. We are Kenya’s leading Sports betting platform, providing customers and gaming enthusiasts with access to Sportsbook, Casino and Virtual games with thousands of games and 60+ markets to ensure that our users are greatly rewarded. Our customers can play in the world's top sports leagues and place bets on our Android and iOS Apps, our website, on SMS and USSD. Our mission is to delight & entertain our customers with responsible gaming experiences through technology and innovation while positively impacting communities. Betika's vision is to be the leading Pan African sports betting & gaming brand. Our values are being Intentional, Fearless and the spirit of Undugu. We strongly believe in being Deliberate, Committed and Accountable in all our dealings and being Daring, Bold, Agile & Nimble while being Compassionate about our people and the community. Betika is licensed by BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License number 0000404.