Meghan Twombly

Director, Loyalty & CRM Optimization at BetMGM

Meghan Twombly currently serves as the Director of Loyalty & CRM Optimization at BetMGM since November 2020, previously holding the position of Senior Manager CRM Optimization. Prior to BetMGM, Meghan worked at DAZN from June 2019 to November 2020 as CRM Manager, focusing on communication channels and message personalization for the US and Canada. Meghan's earlier experience includes serving as Regional CRM Manager at Bottega Veneta from 2012 to 2019, managing CRM efforts across the Americas, and roles at Bloomingdale's including Loyalty Marketing and CRM Associate, where strategic initiatives drove customer loyalty and provided operational support. Meghan began her career as an Executive Assistant at Bloomingdale's Shopping Services and took on various freelance assignments at 24/Seven, Inc. Meghan earned a B.S. in Marketing, International Business, and Finance from Villanova University and has furthered education at the University of Cambridge.

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