Better Collective
Isidora Markovic, MBA, has extensive experience in sales operations and training, currently serving as Senior Manager of Salesforce Adoption and Training at Better Collective since August 2025. Prior to this role, Isidora held various positions at Syneos Health from August 2020 to August 2025, including Sales Operations Manager and Senior Sales Operations Analyst. Additional experience includes work as an Inside Sales Specialist and Lifecycle Renewals Specialist at Webex, and a Graduate Research Assistant at Cumberland University within the Office of the President. Isidora holds a Master of Business Administration from Cumberland University, completed in 2019, and a Bachelor of Business Administration from the same institution, earned in 2018.
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Better Collective
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Better Collective is the leading developer of educational platforms within the iGaming industry. Through their products, they aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.