Manuel Herrera Rojas

Manuel Herrera Rojas has a wealth of experience in the digital marketing field. Manuel began their career in 2013 as a Digital Marketing Intern at DIRECTV Venezuela, where they developed and researched the Self-Management project for DIRECTV clients and surveyed information in customer service channels. From 2016 to 2017, they held the role of Community Manager at V-Social and Blue Ocean Hub, where they created and managed content in social networks and built and managed online communities around the Tecno Blue brand. From 2017 to 2019, they were the SEM/PPC Leader and Campaign Manager at Conversion Moe and MediaBros - Marketing Digital, respectively, where they created and configured campaigns, optimized campaigns to promote content on Facebook and Instagram, and structured audiences in Google Ads, Google Analytics, and Facebook Ads Manager. Currently, they are the Business Intelligence Lead at Better Not Younger, and previously held the roles of Marketing Data Specialist Sr, Marketing Data Specialist Ssr, and User Acquisition Strategist Ssr at Naranja X.

Manuel Herrera Rojas obtained their High School Diploma from Colegio Santo Tomás de Villanueva in 2011. Manuel then attended Universidad Monteávila from 2011 to 2016, receiving a Bachelors Degree in Social Communication. In 2017, they took a Course in Professional Speaker at Universidad Central de Venezuela. Additionally, they have obtained multiple certifications, such as Data Analyst with SQL Server from DataCamp in 2020, Data Skills for Business from DataCamp in 2020, Curso Básico de Marketing Digital from Google Actívate in 2017, Storytelling Publicitario: Lovemarks y La Mirada Narrativa from CIAP-UCAB in 2016, Google Ads Display Certification from Google in 2020, Google Ads Search Certification from Google in 2020, and Google Ads Shopping Certification from Google in 2020.