Steve Riley

Steve Riley is an experienced professional in the hospitality and beverage industry, serving as the Founder and President of Tap Trackers since January 2020, specializing in line cleaning tracking and assessment software for draft service companies. As the Chief Beer Guy and Founder of BetterBeer.com Ltd. since January 2010, Steve focuses on enhancing draught beer quality and profitability for bars and restaurants. Prior experience includes leadership roles at Draught Prophets Inc. and Top Shelf Consulting Inc., alongside teaching hospitality courses at George Brown College and managing operations at Lone Star Texas Grill and Outback Steakhouse International. Steve holds a degree in Hotel Restaurant Management from Algonquin College.

Location

Toronto, Canada

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BetterBeer.com Ltd.

Our clients hire us because they are frustrated with the three BIG problems with draught beer: One - The amount of draught beer unnecessarily poured down the drain. We find that most bars experience draught spillage around 10 %, which is about $12k a year in lost profits; even more if you add in the taxes owed on the spillage. Two - the high cost and headaches associated with traditional hand-me-down draught beer training in an industry plagued by high turnover. And three – Dirty Beer Glasses. They are the biggest cause of flat, headless pints that result in returns, costing thousands in comps and angry guests. If you find yourself losing sleep at night because of your frustration with lost profits, poor-quality pints, and declining beer sales, we should chat. We're not a fit for everyone, but we may be a fit for you.


Headquarters

Whitby, Canada

Employees

11-50

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