Hillary Reeves

Hillary Baker-Saito has a diverse work experience spanning multiple industries. Hillary is currently the Co-Founder & CEO of Wavvy, a position they have held since March 2021. Prior to that, Hillary worked at Betterment, starting as a Marketing Manager in May 2021 and later promoted to Director of B2B Marketing in April 2022.

Before joining Betterment, Hillary served as the Marketing Director at Journey from November 2020 to April 2021. During their time there, they led a product pivot and developed brand and product positioning strategies. Hillary also designed and implemented customer experience journeys and onboard campaigns for continued product engagement.

Prior to that, Hillary was the Senior Manager of Demand Generation at Dealpath from June 2020 to November 2020. In this role, they managed the monthly budget to drive demand and implemented marketing automation systems. Hillary also led ABM initiatives to drive pipeline and opportunities.

Before Dealpath, Hillary held various roles at Chicory from 2015 to 2020. Hillary started as a Marketing Manager and grew Chicory's publisher network significantly. Hillary then advanced to become the Marketing Director, where they managed sales pipeline and led RFP ideation. Finally, they served as the VP of Marketing, driving demand and overseeing awareness initiatives and brand strategy.

Hillary's earlier experiences include serving as a Social Media Manager at The New 42nd Street, Inc., Communications Coordinator at Camp Broadway, and Editorial Intern at Glamour and Hearst Magazines. Hillary gained valuable skills in managing social media channels, writing and editing content, and conducting research.

Hillary's career began with a Marketing Internship at the Metropolitan Opera, where they managed direct mail campaigns and assisted in promotional activities.

Overall, Hillary has demonstrated expertise in marketing, brand strategy, demand generation, and leadership roles. Hillary has successfully led product pivots, developed marketing strategies, and driven demand and pipeline growth for various organizations.

Hillary Baker-Saito holds a Bachelor of Arts degree in English and Theology from Fordham University.