Yi-Ling Baldez currently serves as the Principal Product Operations and Strategy Manager and previously held the role of Director of Technical Program Management at BetterUp since July 2021. In this position, Yi-Ling contributes to enhancing individual resilience and effectiveness through a combination of coaching, AI technology, and behavioral science. Prior to BetterUp, Yi-Ling worked at Whole Foods Market from 2008 to July 2021 in various capacities, including Senior Manager of Digital Customer Experiences, where skills in leading software engineering teams were developed. Yi-Ling also built the first in-house mobile team and launched the company's initial suite of REST APIs. Earlier experience includes positions as a web developer and program manager at the Campus Counselor Program and internship roles at IBM Tivoli Software and National Instruments. Yi-Ling holds a Bachelor of Science in Computer Science from The University of Texas at Austin, earned in 1999.
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