Cassie Mucks Brickman

Cassie Mucks Brickman is an accomplished executive with extensive experience in the event management and sports betting industries. Currently serving as Chief Executive Officer at Betting Hero since September 2021, Cassie oversees various initiatives and drives growth in live activation and customer acquisition across legalized states in the U.S. Prior roles include Executive Producer and Event Producer at IMC, where strategic project oversight was key, and significant leadership positions at JHE Production Group, where Cassie served as Vice President of Events, supervising divisions and managing large teams. Cassie's early career involved account management and sales at Learfield Sports, along with experience as an intern at notable organizations. Cassie holds a Bachelor's degree in Communication Arts from the University of Wisconsin-Madison.