Melise Panetta

Melise Panetta was named President in March of 2021.

Melise Panetta is a seasoned marketing and sales executive with a track record of delivering exceptional results and leading highly impactful teams. Melise’s expertise comes from almost 20 years of leadership experience in large multi-national corporations where she led globally recognized brands, innovation strategy, commercialization as well as customer development.

Prior to Melise’s tenure at BevCanna, Melise held progressively senior positions at General Mills, PepsiCo, and SC Johnson, as well as in the cannabis space including the roles of Chief Commercial Officer and Vice President of Sales and Marketing. Her innovative thinking has resulted in new ways to break down consumer and customer barriers. Whether it be relaunching Tostitos in Canada, managing 100+ SKUs in an innovation pipeline for PepsiCo or elevating SC Johnson’s relationship with key retail customers, Melise is known for employing unique strategies to deliver results.

Melise earned her Honours Bachelor of Science degree from the University of Western Ontario and her MBA from York University. Among her numerous business awards and recognitions, Melise has earned a number of Best New Product Awards as well as Strategy Magazine’s Shopper Innovation award.