Elif Goktas

Elif Goktas is an accomplished marketing and communications professional with extensive experience in the industry. Currently serving as the Deputy General Manager of Marketing and Communications at Beymen Group since March 2022, Elif previously held the position of Chief Marketing Officer at McDonald's Turkey from November 2016 to March 2022. With roles as Marketing Director at Doğtaş-Kelebek Furniture Company and International Marketing Manager at Diageo, as well as various marketing positions at Sabanci Holding, Danone, and Schöller Ice-Cream Company, Elif has demonstrated a strong track record in strategic marketing management. Elif's career began at AC Nielsen as a Group Manager after completing a management trainee program at Koç Holding A.Ş. Educational qualifications include a Bachelor’s degree from Middle East Technical University and a Master of Business Administration from Sabanci University.