Beyond Bedtime (formerly Pajama Program)
Charece Williams is an accomplished sports marketing executive and founder of Inside the Huddle, with over 20 years of leadership experience at renowned companies such as Coca-Cola, PepsiCo, Under Armour, and Disney. Currently serving as a Board Director for Beyond Bedtime (formerly Pajama Program) and UCF DeVos Sport Business Management, Charece leads strategic initiatives in various roles, including Vice President at The Coca-Cola Company and Senior Director at Under Armour. Notable achievements include developing a three-year sports and entertainment strategy at Coca-Cola and driving consumer engagement initiatives for PepsiCo brands. Charece is dedicated to increasing diversity in marketing through advisory roles at HackerU and has a strong educational background with degrees from North Carolina State University and University of Central Florida, along with a certificate from New York University in Broadcast Journalism.
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