Beyond Green
Cheryl Siow has a diverse work experience in the hospitality and tourism industry. Cheryl started their career in 2000 at Pacific World Singapore Shanghai Representative Office, where they held various roles, including Chief Representative and Regional FIT Sales Support. Cheryl then joined MCI Group as the Director of the PCO & AMC Division in China from 2006 to 2010. Cheryl later worked at BESydney as the Country Director for China from an unspecified date until 2015. Cheryl then became the National MICE Director for Club Med in China from 2015 to 2018. From 2019 to 2020, they worked at PHG Consulting as the Qatar MICE Representation in China. Currently, Cheryl holds the position of Vice President of Global Sales at Preferred Hotels & Resorts since 2019 and Vice President of Global Sales at Beyond Green since 2021.
Cheryl Siow completed their Bachelor of Business - IT degree at RMIT University from 1999 to 2001. Cheryl has also obtained a certification in Diversity, Inclusion, and Belonging from LinkedIn in 2021.
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Beyond Green
Guided by a passion to transform travel as a force for good, Beyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. To create a more purposeful way to explore the world where good guests meet good hosts, Beyond Green has curated a unique portfolio of progressive properties based on their commitment to deliver on the three pillars of sustainable tourism – environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contribution to the social and economic wellbeing of local communities. To be considered for membership in Beyond Green, a property is vetted according to more than 50 sustainability indicators that align with global sustainable tourism criteria and the United Nations Sustainable Development Goals. Owned and operated by Preferred Hotel Group, Inc. – the family-owned company that manages and operates other hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide – Beyond Green ushers in a new way to experience genuine hospitality by the people for the planet. For more information, visit StayBeyondGreen.com.