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Rhett Hirko

Senior Vice President, Revenue Optimization & Distribution at Beyond Green

Rhett Hirko has a diverse range of work experience in revenue optimization and distribution. Rhett has held positions at companies such as Preferred Hotels & Resorts, Beyond Green, HSMAI, Hyatt International EAME LLC, Sonoma Mission Inn & Spa, and Hyatt Hotels Corporation. Throughout their career, Rhett has served in various senior leadership roles, including Senior Vice President, Global Vice President, Vice President, and Executive Director. Rhett'sresponsibilities have included overseeing revenue management consulting and education, implementing revenue optimization strategies, managing distribution platforms, and developing training programs for revenue managers. Rhett has a strong track record of maximizing revenue potential and implementing effective revenue management practices across multiple hotels and regions.

Rhett Hirko obtained a Bachelor of Arts degree in Business/Hotel and Restaurant Management from Michigan State University between the years 1986 and 1990. In 2012, they attended The University of Chicago Booth School of Business for a course in Strategic Business Leadership: Engagement, Performance, and Execution. In terms of high school education, Rhett Hirko attended AFCENT International High School in Brunssum, the Netherlands from 1984 to 1986. Additionally, they have obtained certifications such as Communicating Across Cultures, Diversity, Inclusion, and Belonging, and Unconscious Bias from LinkedIn, as well as the Certified Revenue Management Executive (CRME) certification from HSMAI in 2010.

Location

Temecula, United States

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Beyond Green

Guided by a passion to transform travel as a force for good, Beyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. To create a more purposeful way to explore the world where good guests meet good hosts, Beyond Green has curated a unique portfolio of progressive properties based on their commitment to deliver on the three pillars of sustainable tourism – environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contribution to the social and economic wellbeing of local communities. To be considered for membership in Beyond Green, a property is vetted according to more than 50 sustainability indicators that align with global sustainable tourism criteria and the United Nations Sustainable Development Goals. Owned and operated by Preferred Hotel Group, Inc. – the family-owned company that manages and operates other hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide – Beyond Green ushers in a new way to experience genuine hospitality by the people for the planet. For more information, visit StayBeyondGreen.com.