Anna Kovaleva

Anna Kovaleva is an experienced professional in technical and operations management within the sports and hospitality sectors. As the Head of Technical Operations at BEYOND Hospitality since October 2023, Anna previously held the same title at MATCH Hospitality AG from October 2016 to December 2023, managing FIFA Hospitality Programmes for major international tournaments. Anna served as Managing Director at SportInvest from November 2011 to December 2019, focusing on strategic planning, technical production, and operational management within events. Anna's career also includes a significant role as Executive Tournament Director at the St. Petersburg Open ATP Tennis Tournament, overseeing tournament operations, budgeting, and sponsorship negotiations from September 2000 to November 2011. Anna holds an MBA in General Management from the Stockholm School of Economics and a degree from Saint Petersburg State University of Engineering and Economics.