Caitlin Cassady

Caitlin Cassady has a range of work experience in marketing and communications roles. Caitlin most recently served as the Vice President of Marketing at Beyond since October 2022. Prior to that, they worked at Formation (acquired by BCG) as the Senior Director of Content, Communications & Community from April 2021 to July 2022. In this role, they developed communication and content strategies and led projects that increased sales opportunities, community membership, and on-site conversions.

From 2018 to 2021, Cassady was the Director of Corporate Marketing at Allocadia, an Uptempo company. Here, they managed corporate marketing activities and programs.

Before that, they held the position of Director of Corporate Marketing at Lattice Engines from April 2015 to May 2018. In this role, they oversaw various marketing activities and led projects such as messaging refinement, co-writing a business book, and implementing a customer advocacy program.

Additionally, Cassady has experience in PR roles. Caitlin worked as the Sr. Manager of PR at Accellion from April 2013 to March 2015, and as a Sr. Account Executive at Airfoil Public Relations from July 2009 to April 2013.

Caitlin'searlier experience includes working as an Intern/Account Coordinator at Engage PR from November 2008 to May 2009, a Bureau Reporter at Bay City News from December 2006 to November 2008, and an Assistant Opinion Editor at Daily Nexus from September 2005 to June 2006.

Caitlin Cassady completed their Bachelor of Arts degree in Communication and Art History at UC Santa Barbara from 2002 to 2006. During their undergraduate studies, they also took part in a study abroad program at Pontificia Universidad Católica de Chile in 2005. Later, from 2008 to 2010, they pursued a Masters of Science degree in Mass Communication at San Jose State University.