Louisa Freestone-Smith

Louisa Freestone-Smith has a diverse work experience that spans various industries and roles. Louisa currently works as the Head of Digital Marketing at BeZero Carbon, a ratings agency focused on the Voluntary Carbon Market. In this role, they combine their expertise in climate science, finance, and policy to provide ratings, risk assessment, and data tools that enhance decision-making and market development for environmental impact.

Prior to their current position, Louisa served as the International Team Leader of Digital Marketing at Bloomberg LP, where they used their skills in data analysis and problem-solving to deliver accurate and real-time business and market information to global customers.

Before their tenure at Bloomberg, Louisa held multiple roles at S&P Global Platts. As the Technical Lead of Digital Marketing & Platts LIVE, they led a team of developers in building a social media and online events platform. Additionally, as the Global Digital Programme Manager, they utilized Agile practices to oversee website launches and development, working closely with the MarTech department.

Louisa also gained experience as the Head of Digital Marketing at Fiserv, where they developed digital marketing and PR strategies and managed the rebranding of the company's websites. At SCM World, A Gartner Community, they served as the Digital Marketing and Communications Manager on a maternity cover basis, overseeing various marketing initiatives and achieving a significant increase in lead acquisition.

Additionally, Louisa worked as the Digital Marketing Manager at Universal Music Publishing Group, where they managed marketing teams across different regions and implemented strategies to drive website traffic. Louisa also held the role of Digital Marketing Manager at Hymans Robertson, where they were responsible for website updates, SEO, SEM, CRM upgrades, and social media management.

Earlier in their career, Louisa served as the Marketing Manager at New Horizons London, where they developed new marketing strategies and managed the sales and marketing budget. Louisa also worked as a Freelance Marketing Consultant at MIXTAPE MUSIC LIMITED, handling various marketing responsibilities for artists and events.

Louisa began their career as the Marketing Executive at THE FASHION AND TEXTILE MUSEUM, where they progressed from a Front of House position to Head of Front of House and eventually to Marketing Executive. In this role, they managed a team and implemented marketing campaigns to drive sales for the museum's shop.

Throughout their career, Louisa has demonstrated a strong ability to lead teams, develop marketing strategies, and drive business growth through digital channels. Louisa'sexpertise in areas such as data analysis, website development, and project management has contributed to their success in various industries.

Louisa Freestone-Smith completed their Bachelor of Arts (BA Hons) in English Literature & American Studies at Swansea University from 2004 to 2008. Louisa then pursued their Master of Science (MSc) in Global Marketing at the University of Liverpool from 2011 to 2013. Furthermore, they also spent a year, from 2006 to 2007, at the University of Illinois Urbana-Champaign, although no specific degree or field of study is mentioned for this period. Prior to higher education, Louisa attended Coopers Company and Coborn School, although there is no information about any degrees or fields of study during this time.