Samantha Gathmann Burdel

VP Engagement Strategy/digital Strategy at BGB Group

Samantha Gathmann Burdel is a highly accomplished marketing and strategy professional with experience in various roles such as Marketing/Brand Manager at Mars, Senior Marketing Account Executive at Search Optics, and Lead Marketing & Brand Manager at saambaa. With a Master of Business Administration degree from Rutgers Business School, Samantha has a strong background in developing marketing strategies, managing client relationships, and driving successful digital campaigns. Samantha has a proven track record of increasing client ROI, implementing successful product launches, and creating effective acquisition marketing campaigns. Their expertise in digital strategy and engagement has led to significant revenue growth and client retention rates in their previous roles.

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