Keenan Rice

Keenan Rice is a seasoned marketing professional with extensive experience in direct mail and digital marketing. Currently serving as Direct Mail Manager and Senior Marketing Specialist at BHG Financial, Keenan focuses on prospect acquisition, customer retention, and optimizing ROI through effective segmentation strategies. Prior to this, Keenan held the position of Marketing Coordinator at Bankers Healthcare Group, where key responsibilities included enhancing engagement and response rates. Keenan's previous experience includes project management at Manhattan Digital Direct, overseeing direct marketing campaigns, and a role as Promotions Assistant at iHeartMedia, involving digital marketing and event coordination. Keenan holds a Bachelor of Science in Business Administration and Management from the University at Buffalo and an Associate of Applied Science in Electronic Media Communications from Onondaga Community College.