Fernanda Franco is an accomplished professional with extensive experience in commercial management and channel coordination across various organizations. Currently serving as Gerente de canais at BHS since June 2022, Franco has held notable positions including Coordenadora Comercial de Canais at Sólides Tecnologia, Head Comercial at Abas Online, and Consultora de Negócios at Grupo Lasse's. Franco's career began in 2005 at U.S.S. Tecnologia em Informática as Manager AfterSales, and spans roles such as Gerente Comercial at MySky Sistemas and Gerente de Contas at both NetSol Brasil and Mav Tecnologia. Franco holds a Bachelor's degree in Business Administration from Centro Universitário Newton Paiva, obtained between 1999 and 2003.