Federica Berra

Federica Berra is a marketing professional with extensive experience in leading high-impact campaigns and organizing large-scale events. Currently serving as Marketing Lead & Co-Organizer at Bhutan Innovation Forum since January 2024, Federica co-led Bhutan's first global forum, effectively engaging over 1,000 attendees, including prominent speakers. Previously, as Marketing Manager at Metaversal, Federica directed multi-channel B2B campaigns and collaborated directly with the CEO, implementing marketing automation through HubSpot. At Artmatr, Federica achieved significant increases in web traffic and lead conversions through innovative campaigns. With a strong educational background, including a Master of Arts from Parsons School of Design and a Bachelor's degree in Industrial Design from Politecnico di Milano, Federica also gained experience through various roles in marketing and communications, contributing to brands such as Oscar de la Renta and Giorgio Armani.