Alina O'Keeffe

Alina joined the BIA in October 2021 as Head of Marketing and Membership Communications. She leads the marketing department and is responsible for developing effective marketing strategies and strengthening brand performance through communications. She also helps manage the BIA's Charity of the Year partnership and other strategic collaborations.

Alina has more than ten years of experience in marketing and communications gained in sectors ranging from the UK further education and bereavement charity to an international humanitarian organisation and oil & gas events company.

She is a published author on subjects of marketing, leadership, innovation with a focus on international development and sustainability.