Claudio Masnata

Claudio Masnata serves as the Head of Brand Marketing and Communication at Bianchi Bicycles since March 2011, overseeing product vision and strategy while reporting directly to the CEO. In addition, Claudio is a Guest Lecturer at SDA Bocconi for the FIFA Master, focusing on business opportunities in cycling, and has delivered a lecture on sports marketing at INSEAD. Prior experience includes consulting for Team Sky Pro Cycling and roles in PR and marketing at Vitesse Europe and Barloworld Ltd. Claudio began a professional cycling career with the Union Cycliste Internationale, achieving notable distinctions including multiple Italian championships and a reserve position at the 2004 Olympic Games. Claudio holds an Executive Master in Sports Business Management from SDA Bocconi and a degree in Communications and Marketing from Università degli Studi di Torino.