Serena Maarbach

Serena Maarbach is an experienced professional specializing in digital marketing and e-commerce, currently serving as Programmaleider Informatiepunt and Coördinator Digitaal Meedoen at Bibliotheek Utrecht since June 2023. Prior to this, Serena operated as a freelance consultant for Digital Roots, focusing on e-commerce strategy and online marketing since September 2019, and worked at Experius | Part of Happy Horizon as both an Online Marketing Consultant and E-commerce Consultant from April 2021 to June 2023. Previous roles include online marketing at The Sting for various brands, and positions at Oriqo BV, Sanoma Media Netherlands, and Audax. Serena holds a Bachelor's degree in Media, Information, and Communication from Amsterdam University of Applied Sciences, and has pursued studies in Hotel and Event Management.