Richard Patty

Richard Patty is an experienced marketing professional currently serving as an Account Manager at BibRave, where expertise in digital and in-person activations for endurance brands is utilized. As the founder and Marketing Consultant at White Whale Marketing, Richard specializes in brand strategy and integrated marketing campaigns in the CPG and outdoor sectors. Previous roles include Marketing Manager for Clif Bar & Company, where Richard developed a $600k regional marketing plan and managed major activations, as well as Marketing & Sales Manager at Highland Mountain Bike Park, focusing on omni-channel marketing campaigns. Richard's early career includes positions such as General Manager at Wayfarer Bicycle and Marketing Manager for Oliver Racing - Gravity Mountain Bike Team, showcasing a strong foundation in both marketing and operational management. Richard holds a degree from the University of Connecticut.