BIC
Andrea Encinas Arias is an Ecommerce Business Analyst for Iberia at BIC since June 2021, focusing on the development and support of CRM tools and performance analysis for the Sales Force and Management Team. Previously, Andrea worked as a Project Manager at AMEC, overseeing international trade projects, and served as a Hosted Guests & Visitors Consultant at Fira Barcelona, conducting market analysis and managing collaborations. Andrea also held the position of International Trade Analyst at AMEC, where responsibilities included market research, report writing, and providing advice to internationalized companies. Andrea holds a Master's degree in Internationalization from Universitat de Barcelona and a Bachelor's degree in Economics from the University of Valencia.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.