Elke Röhm is currently serving as the Business Developer and Marketing Manager Europe at BIC, overseeing sales and financial growth across European markets since March 2023. This role includes developing strategic plans, identifying new business opportunities, managing key tradeshow logistics, and leading cross-functional teams. Prior to BIC, Elke held positions at Henkel as the Regional Senior Brand Manager for Schwarzkopf Professional, where a double-digit turnover growth was achieved, and at RB as Senior Brand Manager for multiple brands, contributing to a consistent annual sales growth. Previous experience includes roles at Deutsche Telekom, Beiersdorf, GSK, and Moeller Electric in various marketing and HR capacities. Elke holds a Master of Science in Business Administration with a focus on Marketing from the University of Münster and a Bachelor's degree in International Business from ESB Business School.
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